"This gets me thinking. I am just the sum of the experiences that have fashioned my personality into the type of person who has to make a big deal about being sustainable. A stockbroker is just the sum of the experiences that fashion his or her personality into the type of person who digs playing the market. There's no better or worse. No Impact just becomes the practice that works for me. Playing the market is the practice that works for someone else.
If I can maintain that attitude, if I can understand the human motivations and values that underpin everyone's actions, even if I don't necessarily agree with them, I have a chance of meeting people on common ground and talking to them, not as a person who is morally superior, but as a friend. And people listen more openly to their friends.
... I want to attract people and change their minds, I need to understand them and their foibles and appreciate them for the fact that they may be able to offer some great pointers on lipstick and sunglasses. Think what the people of the world would look like if they all dressed like environmentalists. Would that even be a world worth saving?"
from: http://noimpactman.typepad.com/blog/2008/05/sustainable-liv.html
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